Case Study

Partnership Overview

James Hardie is a global leader in fiber cement building materials, renowned for its high-performance cladding and commitment to visual design, durability, and sustainability. With a strong presence in the Australian and North American markets, James Hardie continuously seeks innovation to enhance customer engagement and product experience.

The Challenges

Cladding Visualization

James Hardie needed a scalable solution to help customers and Professional teams better visualize how different cladding styles, Hardie products, and colors would look on real houses. Traditional rendering processes were slow, expensive, and difficult to adapt to different home types and regional preferences.

Key challenges included:

Lengthy and manual rendering workflows

Limited personalization for homeowners or developers

Difficulty scaling design assets across markets and styles

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Our Solution

Why Choose Tsquare for Product Visualization?

Tsquare developed a custom AI Visual Engine for James Hardie, combining real-time image generation with architectural style recognition.
The solution allows James Hardie to produce photo-realistic, brand-aligned renderings at scale
— tailored to various housing styles and geographic regions.

Our contributions included:

Style-based AI training

We trained AI models using JH’s internal design language, Modern Homes Forecast (MHF), and real-life facade examples
— capturing the essence of each cladding style in context

Design Intelligence

Each output includes structured style and product metadata, enabling data-driven insights for marketing, personalization, and future product strategy

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Image-to-image AI rendering

Users can upload home photos, and the AI automatically generates visuals in James Hardie’s design styles and product catalog

API-ready across platforms

The solution is API-ready and integrates smoothly with James Hardie — delivering a consistent experience across both desktop and mobile.

Metrics

Key Outcomes

Measurable Results from Our Collaboration with James Hardie

Style Models Trained

8+ style models trained and validated

Curated Training Data

500+ high-quality training samples curated and processed

Speed & Efficiency

reduced processing time from hours to just minute

Smart API Integration

Connect effortlessly with existing systems

Optimized Cross Device Experience

Delivering a consistent experience across both desktop and mobile

Foundation for Scalable Tools

Laid the foundation for next-gen customer-facing design tools

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Support

Frequently asked questions

Everything you need to know about the solutions

What kind of technical support do you offer?

We provide comprehensive technical support, from initial customized consultations tailored to your business needs, through full-cycle development services, to ongoing technical support after launch.

Can I get partial technical solutions instead of complete process development?

Yes, we offer flexible services. We provide both full technical solutions and specific feature integration into your existing systems—all customized to your business needs.

How realistic is your AI 3D Design and Visualization?

Tsquare delivers realistic, accurate results in seconds.

How difficult is the setup process?

Our streamlined setup is designed for traditional industries entering the AI age. Simple onboarding and maintenance requires minimal technical knowledge, making AI age digital transformation accessible to all businesses.