James Hardie Australia + TsquareAI: Hardie™ AI Visualiser
An AI design tool that helps homeowners renovate, extend or build with real James Hardie products.
We build and operate the AI Visualiser on James Hardie Australia’s website. Homeowners don’t just preview a colour: the AI helps them design a renovation, an extension or a new home with real James Hardie products, and the team sees what happens next.
- Our role
- Build and ongoing operation
- Where
- James Hardie Australia’s website
- Covers
- Renovation, extension and new build; planning information from an address; a dashboard for James Hardie
Challenge
Cladding is one of the most visible choices a homeowner makes, and one of the hardest to picture. A homeowner renovating a 1960s brick house, adding a rear extension or building new starts from a different place each time, and a swatch shows the board, not the house.
James Hardie is a global fibre cement building-products manufacturer, listed on the ASX and NYSE.
Solution
Design, not just preview. Three ways in: renovate the home in the photo, design an extension beside what is already there, or start a new home with no photo at all. The AI proposes facades with real James Hardie profiles, textures and colours, and homeowners refine the style, colours and finishes.
Planning information from an address. For new homes, enter the address and see the planning controls that apply to the site, before the design goes further.
A dashboard for the business. James Hardie sees where users come from, by postcode across every state and by suburb in Sydney, what they design and how designs turn into enquiries.
Results. Homeowners rate the experience highly: 95% of the ratings users submitted between 29 September 2025 and 29 September 2026 were positive.
How it works on jameshardie.com.au
Choose your modern home style
Start from a photo of the home and pick a style, such as Modern Farmhouse.
Apply a Hardie™ exterior product
Try real James Hardie products, such as Axon™ Cladding, in real colours.
See your home transformed
Slide between before and after, then save the design and take the next step.
Campaign
James Hardie runs an Exterior Transformation competition every year. The current one offers up to $40,000 worth of prizes towards a modern exterior makeover: for each of two winners, a $15,000 prepaid card for trades, up to $10,000 of Hardie™ Architectural Collection products and a design consultation with renovators Kyal and Kara.
The Hardie™ AI Visualiser sits on the competition page. A homeowner thinking about entering can upload a photo of their own home and see it in a modern style with real James Hardie products, before speaking to anyone.
For marketing teams. The campaign brings homeowners to the page; the Visualiser gives them something to do with their own home once they arrive. The application runs all year, and while a campaign is on, many times more homeowners try it than usual.
Impact
A
95%
Positive user ratings29 Sep 2025 – 29 Sep 2026
B
3,000+
New users every month
C
3 ways in
Renovation, extension and new build
Talk through your product range
If homeowners find it hard to picture your cladding on their own home, start with one recent project. We’ll talk through how it could work for your range.
See how this works for cladding & facadesDifferent industry? Let’s talk about where AI fits